![]() I've gotten speaking engagement contracts because of the hashtag or the algorithms. “Social media is the law of attraction personified, especially with the algorithm,” Crim said. Now that he has built his following and content, Crim said about 90% of his speaking engagements come from people seeking him out. Crim said that tends to attract more people from that industry and others interested in learning. That gives you content to post on social media, even if it’s a 30-second clip, and you can use that as a free advertisement.Īlso, make sure people know what you are talking about and want to help people with. And not to say I won't because I do have products to sell, but it's all grassroots.”Ĭrim said he learned a few things from motivational speaker Eric Thomas, including the importance of recording yourself every time you speak. “I'm not sure if you plan on knocking on doors, or taking out ads in newspapers. “If you are a public speaker now and you don't have a social media page, I'm not sure how you plan about going about this,” Crim said. Start by building a community on your LinkedIn and social media pages and create content around the subject matter. One of the best things you can do to attract keynote speaking opportunities is to position yourself as a thought leader in the field/topic you want to talk about. That's all I speak on.” Build Your Platform as a Thought Leader on Social Media to Become a Keynote Speaker When I picked a lane on January 1st, 2018, I decided I was going to speak on one thing, suicide prevention as a workplace health and safety issue. When people come looking for a speaker on the topic that you speak, they don't want just any speaker. I tell my speaker coaching clients that what we want as the long game for you is that you are no longer a commodity in the speaking business. “Now, they want the expert or thought leader. “There was a time when they would hire a generalist to speak, somebody that had three or four things they spoke on,” King said. “The riches are in the niches,” King, who has been a TedX speaker seven times, said. In addition to leading with passion, pick a lane, and niche down as you try to position yourself as a keynote speaker, The Mental Health Comedian Frank King said. ![]() That experience led him to public speaking and keynote speaker opportunities. He shared stories with them that had morals attached, and the kids loved it. That helped, but while speaking to his students every day for 12 years, he became more comfortable. That wasn't a goal of mine.”Ĭrim took a public speaking course in college to help him overcome his shyness before he became a teacher. ![]() “I got into speaking initially because I wanted to be a teacher and because I was a teacher, I was in front of kids every day. “What problem do you want to help people solve? If you just want to speak for the sake of speaking, then you shouldn't do it. “Think about what it is that you want to help people with,” Black history application specialist and public speaker Ernest Crim III, said. Those interested in becoming keynote speakers should lead with purpose before jumping into the space, though. They are well-known in their fields, have established themselves as thought leaders on specific topics, and tend to be a major audience draw. Keynote speakers set the tone for events. To become a keynote speaker, determine your passion and the topic you want to be known for, practice in front of small groups within your niche, structure your speech in a way that grabs people, and position yourself as a thought leader on social media to attract opportunities. Keynote speakers can draw crowds and make a good living doing it.
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